How a PBM pharmacy benefit manager handles Nordic tendering If you are steering a PBM pharmacy benefit manager right now – you know exactly how messy Managed Entry Agreements get. You are (basically) agreeing to share the financial risk of an expensive new drug with the government just to get it onto the approved list...
Mastering health and information management for digital scaling If you run a digital healthcare brand in the Nordics right now without proper health and information management, you probably know the pain of having your patient data in one system and your fulfillment metrics in another. It is like trying to fly a plane with half...
Navigating DME Pressures and Scaling Operations Let us talk about what is happening with DME in the Nordics right now. It is a completely different game than it was just a few years ago. We are getting squeezed from two sides. On one hand, you have these incredibly expensive new equipment launches. On the other...
Why PBM frameworks demand a new approach immediately If you are running a digital health brand in the Nordics right now, dealing with the shift to transparent Pharmacy Benefit Manager – PBM – structures feels like trying to rebuild an engine while driving down the highway. The old days of rebate-heavy models are gone. We...
The operational crisis facing a healthcare management association today Every healthcare management association is hitting a massive wall when it comes to their daily operations. Think about the Genomic Medicine Sweden roll-out. It is an incredible initiative, but mapping out DNA for thousands of patients creates a total nightmare of paperwork and data sorting. Founders...
Navigating the 2026 fiscal crisis for pharmacy benefit managers Let’s talk about what is happening in the Nordics with pharmacy benefit managers right now. Healthcare organizations are staring down some massive fiscal pressures and incredibly strict reimbursement rules. Take the 2026 Swedish Wegovy crisis as a perfect example. We saw a classic case of subsidy...
How healthcare information management shifts operational focus If you run a digital health brand or a medical SaaS company without proper healthcare information management, you already know the headache of cross-border data fragmentation. You hire top-tier clinical talent and pay them exceptionally well. Try to scale across borders, and operational strain just snaps. You simply...
Overcoming operational bottlenecks to master OptumRx delivery If you’re managing pharmacy operations (like OptumRx delivery, MTM, prescription management, etc.) right now, you know the pain of watching massive backlogs pile up because of prior authorizations. You are fighting crippling drug shortages and endless admin work just to keep your head above water. Fixing this isn’t...
Overcoming disruptions and regulations in advanced medical supply Think about how crazy the pharma world has gotten lately when it comes to advanced medical supply. You are hit from two sides: supply chains (that are an absolute mess), and regulations (constantly shifting). If you cannot keep drugs consistently available and hit those strict compliance standards,...
MTM for Pharmacies: If you work in healthcare right now, you already know the storm that is coming. The Medicare Part D changes are pushing patient eligibility through the roof. We are talking about a jump from roughly nine percent of the covered population to twenty-three percent. Imagine running a restaurant where your daily reservations...
